Masterclass in Marketing, General Strategies, Sales & After Sales

HLB Business School (Mauritius) Ltd in collaboration with LC Experts Enterprises


Detailed Course Contents

The coaching will be designed in 4 parts:

  • The Introduction part (Wednesday, 24 August 2022)
  • The Marketing part + Social Media (Wednesday 24 August 2022)
  • The Sales part (Thursday, 25 August2022)
  • The After Sales Part (Thursday 25 August 2022)


1) The Introduction part

  1. Introduction and learning objectives
  2. Activity + Start-up video

2) The Marketing part & Social Media Marketing

  1. Defining SMART objectives and its importance.
  2. What is segmentation and how to target your market.
  3. Developing effective marketing strategies to attain the SMART objectives.
  4. Social Media Marketing and its importance
  5. Live session: developing adverts on Facebook and Instagram using targeted audience.
  6. The power of influence and organic marketing.
  7. Activity: case studies, videos and live illustration of social media marketing.

3) The Sales part

  1. Importance of having an effective sales structure.
  2. Developing the right sales strategies to boost up sales.
  3. Sales psychology- studying the psyche of your target market.
  4. Using the DISC approach to demonstrate the different personality traits.
  5. Negotiating effectively with the different personality traits.
  6. Activity: Case Study and Role play.

4) The After-Sales part

  1. Importance of After Sales Service
  2. The concept of customer care- Perceived value, meeting customers expectation and creating customer satisfaction.
  3. Customer loyalty and its importance
  4. The approaches to keep your customer loyal
  5. Customer complaint handling- how to do it and why it is important.
  6. Activity :Video / Case study and role play

The course is HRDC approved and entitles Employers to claim up to 75% from HRDC.

Effective cost after HRDC refund: MUR 7,500

Early Birds registration get 10% Discount before 08th Aug 2022

5% OFF for more
than 5 pax



Deeya Seeburrun

Registrar & Administrative Officer


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